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Top 30 Web Design Terms That You Should Know

If you run a business, no matter what your product is, if you put it on the web, there’s an absolute guarantee that pretty soon it will start selling like hot cakes. Unfortunately, putting your product on the internet requires skill, a very specific skill of web development. We at Thrive Web Design recognize this fact. Now while web builders essentially make your work a lot easier, it can never hurt always to be prepared by yourself and have a little bit of technical knowledge to start with. Talking of technical expertise, the best way would be to understand some basic terms and the meaning behind them. This article will help you with that.

Anchor Text

This text is used to link back to your website and is extremely essential as far as search engine results are concerned. The higher the number of anchor texts you have, higher will be the prominence given to your website by search engines.


It is used to make your on-screen contents move, and interact with each other. It is a great tool to engage your viewers, as people are more likely to be drawn to moving objects on a screen rather than merely static text or objects.

Bad Neighborhood

Let’s say you host your site on a server that also hosts some malicious or otherwise shady websites that may be marked as spam. In that case, it may lead to your website being penalized, or its search engine rating going down, simply because your site happened to be in proximity to those websites with negative ratings. It is therefore essential to always choose your web hosting service carefully, a practice which is duly followed by our company, Thrive Web Design.

Bounce Rate

The bounce rate of a website is an indication of the number of people who leave the site from the same page like the one on which they entered, without navigating to any of the other pages. Apparently, a higher bounce rate indicates that a large number of people are leaving your website as soon as they enter, meaning that your website’s content isn’t as engaging as it should be.


It indicates to the user his current position on the website and indicates the path which the user took to reach their current position. For example, Home/Products/Electronics is a good example of a path. Each element of this path is clickable so that you may easily navigate to any previous page that you’ve been to. We at Thrive Web Design create websites that incorporate breadcrumbs in a way that your visitors will never get lost while navigating.


Cache refers to files downloaded be a website automatically onto a user’s system. This is done so that subsequent loading of the site can be made faster and better. Since the required files are already present on the network, your device need not work extra in downloading those files while loading the page.


A webpage can be cluttered too. This happens when the designer puts too much content on a single page and doesn’t give any of the content any breathing room. Such pages are difficult to read and end up annoying the user, which is why our firm condemns making such pages.

Color Scheme

website color schemeThe color scheme is the primary set of colors that have been used consistently throughout the entire website in a similar fashion. This way, your site gains an identity and which can even be extended to your brand logo or other symbols. Various principles can be followed while designing a color scheme. Our web design services at Thrive Web Design are known for using vibrant, attractive and dynamic color schemes that bring your pages alive.


This is used to achieve the impact of the stark differences between two elements on the same page. If two elements need to have opposing features or representations, it can be said that they’re in contrast. Contrast is usually depicted with colors on opposite ends of the spectrum, or simply other such opposite traits.

Empty State

This is when a page loads up from a website which although may be fully structured and well designed, but lacking any substantial content to be displayed. This usually happens when there is some crucial step to be completed by the user and has been somehow missed. In such a scenario, the page must list what should’ve been there and must urge the user to perform the operations that might fix the empty state of the page.


These are small icons that enhance the interactive aspect of your page. These icons are customizable and are usually displayed in the address bar of the browser. They may be 8-bit or 24-bit and are available in multiple formats. Our specially trained experts at Thrive Web Design make active use of Favicons to make your page interesting.

Fixed Layout

web layoutThis is a type of layout of a webpage where the width of the page remains constant across all resolutions and is defined in static values. This form of choosing a layout is hardly used anymore as with the increase in the number of devices; websites have to be responsive enough to handle all resolutions. Our firm, Thrive Web Design gives you the power to go with any type of layout you want, whether it is fixed or fluid.

Flat Design

Flat design is a type of layout wherein all the focus on your page is stolen by the content itself. There are no special highlights, animations, patterns or gradients that might steal away the user’s attention. The entire page is built in a very simplistic and minimalistic manner.

Fluid Layout

This layout type doesn’t use constant pixel values to define the width of your elements. Rather, it relies on relative values like percentage of total width, or percentage of some other element, etc. Ems and rms are also used. A fluid layout automatically resizes as the width of the viewing device changes.


The term fold is used to refer to the imaginary boundary at the visible portion of the content on the screen. Two related terms, ‘above the fold’ and ‘below the fold’ are commonly used. While ‘above the fold’ refers to the portion of the page that is visible on the screen without scrolling or swiping, ‘below the fold’ refers to the portion of the page that is not visible without scrolling. Our web developers at Thrive Web Design recognize the importance of ‘above the fold’ elements and gives them special effects to attract users.

Front End

The front end of a website refers to all the elements of the site that is visible to the user. This includes the overall structure of the page, the layout used, the style elements included as well as borders, margins, etc. It is almost synonymous with the user interface.

Graceful Degradation

This design strategy works by incorporating all latest features and functionalities on a website, with all the advanced options available at the time. Later on, when the site is to be made accessible to older devices or phones which might not support all the latest utilities, the website is simplified or degraded to match their levels.

Hero Image

These are oversized images used for the sole purpose of attracting the user’s attention. These images cover most of the screen above the fold and contain a line or two of text explaining the image and a call to action button that urges the user to take a certain action. You will find beautiful suggestions and design options for your hero image when working with our firm to build your website.


Hypertext is text on your website that links to an external page or even a page from your own site. While it will always contain a link to some other page, hypertext may not always necessarily be text, but can even be in the form of tables or images.

Landing Page

These are singular pages with all the necessary details about a particular product or service. More often than not, they are the first page when one enters a website and are usually standalone pages used for a specific purpose. They must have a clear focus and may also contain a clear call-to-action.

Lazy Loading

This is a loading technique that is primarily used to save crucial system resources and also make the page loading faster. It works by only loading some images or elements at a time, mainly the ones which are above the fold. The rest of the pictures or elements are loaded only if the user scrolls down towards them.

Media Query

This feature enables web designers to design their content as per different devices. Different media devices may have different screen resolutions and screen sizes, which is why the content needs to be tailored differently for each of them. If a website has different layouts for each device, it is termed responsive. We at Thrive Web Design pride ourselves on the ability to create beautiful responsive websites.

Open Source

Open source software or websites are those that have made their basic source code available to the public. This gives anyone the freedom to use the available source code in any way they want. These programs are mostly free or come at a very minimal cost.

Progressive Enhancement

This design strategy is opposite to graceful degradation. Here, only the most basic elements and functionalities are added to the website at the beginning. However, if the owner wished to make his website advanced and caught up with all the latest technologies, then more advanced features and utilities are added afterward.

Responsive Design

Responsive websites are those which can easily adapt to all devices, with varying screen sizes. All the content of such sites is resized and adjusted accordingly, automatically when a user switches devices. This means they make active use of media queries, relative units, and flexible grids.


This is a type of user interface design language that takes advantage of the principle of familiarity. That is why these websites base their elements on real-world objects and incorporate effects like gradients, bevel and emboss and drop shadows. At Thrive Web Design, we base a lot of our work on this design technique while taking inspiration from real-world objects.


This is just what it sounds like. It is a technique used for visualizing modifications on the screen wherein an element goes through a specific journey from beginning to end. They’re unlike animations in the sense that they’re not fluid, and there’s no actual journey, simply a starting point and instantly an endpoint.


Usability is a measure of how much your website is living up to the expectations you had from it. It is an indication of whether the site is meeting its design goals or not. All the elements or content you’ve put on it must function the way they were intended to for a high usability rating.

Web Server

Web Servers are computers or systems that have all the capabilities or the required control devices along with their software installed so that they’re able to host websites from around the world. These servers make sites available to internet users from various locations and can be implemented using multiple setups like the LAMP setup.

White Space

White Space is merely the blank space between your webpage elements. It is also referred to as negative space and is a must for a good looking website. Each component of your page must have a little breathing room, and for that, white space is essential. It is not always white but may match the background color of the website. Lack of white space always leads to clutter.